Your IGA covers maybe 40% of your application estate. The rest — long-tail SaaS, shadow AI tools, legacy on-prem apps, anything without a SCIM endpoint
Manual outreach hits a ceiling fast. One SEO can run maybe 200 personalized sends a week before reply quality collapses, and freelancers introduce their own
A common issue for CPG field teams is that shelf auditing tools and order entry tools are usually separate. Merchandisers record out-of-stocks and planogram issues
Crypto and stablecoins now power real payment flows. Payroll systems use them. Cross-border settlements depend on them. Treasury teams move significant value through them daily.
Organic search is harder to win than it was two years ago. AI Overviews now answer buyer queries before any blue link loads. ChatGPT-style search
A marketing operations manager needs competitor pricing data in a Google Sheet every morning. A data analyst wants to send daily SERP results to Slack.
There’s a point where most EdTech platforms start to feel the same. You sign up, go through a few lessons, and maybe explore a couple
Everyone builds an integration between Salesforce and NetSuite. Then it breaks. NetSuite updates its API, and suddenly opportunities stop syncing. Someone wrote custom scripts two
Companies right now keep looking for anything that lets them be different, run operations better, and actually help their customers more effectively. Standard software packages
Every new entrepreneur who plans to launch their SaaS startup feels nervous and excited in equal measures. It’s always exhilarating to start a business: you’re