Every new entrepreneur who plans to launch their SaaS startup feels nervous and excited in equal measures. It’s always exhilarating to start a business: you’re eager to share your services with the world, but one problem might stop you from moving forward. Specifically, how do you inform your potential customers of your existence? 

This is where SaaS link building services can be of help. By getting quality backlinks, you can improve your Google ranking, generate more traffic, and boost the authority of your domain. 

If you have no idea how to do it on your own, there is no need to worry. Hiring a professional SaaS link-building agency will solve your problems. Learn how to find a trustworthy company and start growing your traffic!

Define Your Link Building Goals

Defining goals might sound like something obvious and generic, but if you want to succeed, you’ll have to pay attention to several specific factors. 

Homepage authority vs product-led growth

Are you interested in accomplishing global or local goals first? Link building is useful in both cases, but as a SaaS startup, you’ll need to choose what area to prioritize.

• Homepage authority. You can focus on boosting the rankings of your homepage: this will elevate your domain authority, making your website more popular as a whole. 
• Product-led growth. At the same time, you can work on boosting specific pages that describe your product features, letting what you create speak for itself. 

You can convert visitors to customers in both ways, but consider which one will be more effective for your unique situation. This will help you narrow down your choices of a good agency. 

Branded vs keyword-anchored links

Next, you need to establish your anchor goals. Will you be promoting the name of your brand first and foremost, requesting branded anchors featuring your links? Or will you go for keyword anchors, like “top-rated software for marketing,” “the best software for CRM,” etc.? 

It’s possible to use a mix of these strategies, too. Discuss it with your SaaS link-building agency in advance and find an approach that works for you.

Focus on Relevance and Real Traffic

When choosing a link-building agency for your SaaS startup, look for quality and real proof of efficiency.   

Avoid metrics-first agencies

Since you have a SaaS product to sell, you’re going to need the attention of your target customers. Some link-building agencies will offer to boost your domain authority and reputation by publishing a bunch of links in quick succession. This might seem like an attractive option, but it’s really, really not.

Metrics-first companies chase quantity over quality. They will splash your links across insignificant, random websites and PBNs, so while your ranking might rise for a while, before Google shuns you, the success will be artificial. You won’t get an increase in organic traffic, meaning that your customers still won’t learn about the existence of your product. 

Prioritize pages that rank and drive intent

Your chosen link-building agency must show you where your links will go. Study those pages and assess how relevant they are to your niche. Use tools for webpage analysis and check the following factors:

• Page ranking. See how highly Google has ranked a page that will host your link; the better results it shows, the more traffic you’re going to get. 
• Page relevance. Make certain that the theme of the hosting page corresponds to SaaS in general and your product in particular. 
• Page quality. Read the content that will feature your link; evaluate its quality and the editorial standards it follows. 

If everything seems right and you’re satisfied with the quality of the page, congratulations — you’ve found a reliable link-building partner.

Review Their SaaS Experience 

SaaS is a unique segment, so you should choose professional link builders who specialize in this niche. How to do it? This one’s easy: just review their publishing experience.   

Industry examples and past placements

Before committing to a SaaS link-building agency, ask to see their portfolio. You must understand what their work looks like and which platforms they cooperate with — this is the only way to protect yourself from being disappointed.

These are the factors you should pay attention to:

• Available case studies. Any successful link-building company must be able to show what it did for its other clients; ask to see demos and use-case pages, and evaluate their quality in person. 
• Reviews from other SaaS companies. Seeing what other people have said about a company is essential for understanding what you’re dealing with; check every review, especially those with criticism. 
• Lists of active partners. Ask to see what kind of websites your company partners with; it’s crucial to ensure that every platform revolves around SaaS. 

In addition, a solid company will have transparent policies, and it will design a personalized plan to show you when and what you can expect. If this kind of clarity is missing, you’re dealing with the wrong agency.  

Final Words

Choosing an efficient link building SaaS agency might take you a while, but if you put enough effort into this process, the end results will be worth it. Your links have to matter: if they are placed on poor-quality websites with little to no relevance for SaaS, you’ll never get sufficient organic traffic. Even if you do, the chances of converting these few people into paying customers will be slim.

Research each potential partner thoroughly. See the examples of their previous work before agreeing to proceed. Define your goals from the start and discuss them with your agency: you need to know that everything will be accomplished in full and on time.

Identify your business needs, and choose those agencies that know how to meet them. Once you see the first results, you can consider expanding the scope of services you’re paying for.